April's Charity of Choice: Learn how you can help Pure Earth take care of people by cleaning up the planet!

Pure Earth

Here at Golden Leaf, we are excited to tell you more about the organization we chose to highlight for the month of April, Pure Earth. One of the main focuses we have at Golden Leaf is to promote the concept of taking care. We have a responsibility to take care of one another as well as take care of the planet. Pure Earth was picked because they focus their attention on the intersection of those two ideas. 

Pure Earth is an international non-profit organization that dedicates its energy to solving pollution problems in low and middle-income countries where human health is at risk. According to their website, Pure Earth is responsible for 110 environment remediations in 27 countries since their establishment in 1999. This has impacted the lives of millions of people. 

A report published in The Lancet found that 9 million premature deaths were tied to pollution in 2015. Whether it’s the air we breathe, the water we drink and bathe in, or the ground we walk on, toxins have an impact on all of our health. Pollution can be tied to neurological issues, birth defects, organ failure, cardiovascular disease, cancer, etc. The list really does go on and on. 

The World Health Organization estimates that 4.2 million deaths globally are linked to air pollution. The toxins in the air were found to be attached to deaths mainly from heart disease, stroke, chronic obstructive pulmonary disease, lung cancer, and acute respiratory infections in children. 

The 2015 report published in The Lancet cited that 1.8 million deaths were at the hands of contaminated water. Drinking polluted water can cause typhoid, diarrhea, cholera, and dysentery. The World Health Organization sites that access to a safe water supply, adequate sanitation and proper hygiene could help in preventing a significant number of diseases. 

So where does Pure Earth come into play? Pure Earth focuses their attention on places where human health, especially children’s health, are at the greatest risk. They are not acting as a watchdog but instead focus on action-based solutions to the health threatening pollution problems. On a global scale, Pure Earth is one of the leading organizations in active toxic cleanup.  

Pure Earth also looks to remain cost effective in the way they clean up. They sometimes use worms, molasses and other low-cost methods to improve life expectancy in the developing world. This means that donations and money used goes further in the efforts to save human lives. According to their website, “The cost to save a human life through the removal of hazardous pollution on Pure Earth projects can be as low as $42.” 


Pure Earth’s breakdown of cost for active clean up and educational efforts. 

Pure Earth is an organization that sees a need to take care of one another. Human life is their primary concern. In their effort to impact lives for the better, they actively implement clean-up of heavily polluted areas using cost effective means. By taking care of the Earth, they are taking care of people. These are two of the three pillars that Golden Leaf believes we owe to the world. 


10% of all Golden Leaf Apothecary profits in April will go to Pure Earth. If you would like to donate additionally, please visit www.pureearth.org/donate. 








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